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Tips: Look Xiami Alibaba 22.4m oct. 450m

Alibaba pulls Out of Xiami Music

Alibaba recently pulled out of Xiami after investing US$700 million in NetEase Cloud Music. The investment came from YunFeng Capital, which is co-founded by Alibaba founder Jack Ma. The company said it would concentrate on developing a new music management platform that would partner with its Tmall Genie and Taobao marketplaces. In this article, we will discuss about Look Xiami Alibaba 22.4m oct. 450m.

Xiami ceded market dominance to Tencent and NetEase Music

Look Xiami Alibaba 22.4m oct. 450m was founded in 2008 by a group of music enthusiasts in a Hangzhou coffee shop. Its original name was EMUMO, which stood for “earn music, earn money.” Xiami quickly gained popularity among Chinese rock fans. The founder’s Weibo username is “Smashing Pumpkins,” a reference to the rock band.

Alibaba bought Xiami, one of the biggest music streaming platforms in China, in 2013. However, the platform never managed to gain enough momentum to challenge its larger rivals. As a result, the company killed the Xiami app earlier this month. It subsequently acquired a copyright administration service for artists and has renamed it Conch Music. Xiami’s demise reveals Alibaba’s miscalculation in the music space, and highlights its failure to acquire music IP at an early stage.

Xiami’s content rights were transferred to Tencent and NetEase in 2016. These two companies secured 90% of the content rights in 2016, whereas Xiami and AliMusic held 20%. Meanwhile, Tencent and NetEase Music boosted their market position by striking major deals with international labels such as Universal Music.

The Alibaba Group owns Xiami Music, a streaming service that competes with Tencent and NetEase Music. The Chinese company once controlled 60 per cent of the exclusive copyright in China. Tencent has consolidated its platforms by folding in Kugou, Kuwo, and QQ Music. It has also invested heavily in acquiring exclusive copyrights from Warner Music and Sony Music.

Tencent’s music arm is profitable. The company has a massive user base – 963 million people – and its booming business model gives it strong negotiating power with record labels. With its massive user base, Tencent Music has the leverage to cut subscription fees and negotiate better terms with labels and songwriters.

Tencent and NetEase’s dominance is largely due to their sheer size. The combined user base of the two rivals makes it impossible for Xiami to compete with them on user base. NetEase’s Cloud Village platform has an interactive content environment that users find entertaining. Its comment section under each song is one of the most popular features. Nearly half of users read or write comments on music tracks.

The shutdown of Look Xiami Alibaba 22.4m oct. 450m is a blow to the digital music market. The company’s remaining listeners will likely move to its rivals Tencent Music or NetEase Cloud Music. In fact, both of the two companies are aiming to expand their digital ecosystem further.

Although Chinese music streaming remains a very young industry, it is expected to grow rapidly. According to one estimate, the market for online music in China is worth more than US$460 million by 2020. The “Big Three” tech companies – Tencent and NetEase – are all offering music streaming services. Tencent’s growth in the music streaming market is expected to accelerate significantly over the next few years.

Tencent and NetEase Music have the largest market share in the Chinese music streaming market. They have acquired KuGou, Xiami, and Kuwo. With these acquisitions, they now control almost half of the market.

Xiami’s philosophy of focusing on the music contributed to the decline of Xiami

Look Xiami Alibaba 22.4m oct. 450m launched its first smartphone in August 2011. As one of the lowest-priced phones on the market, it positioned itself as an affordable premium brand. Its direct-to-consumer model allowed it to sell its smartphones at margins of 5% or less. This approach eliminated the need for middlemen, such as local retailers and wholesalers. It also allowed it to reach consumers more quickly. In doing so, the company was able to offer phones with better feature-to-price ratios than its competitors.

Xiami’s acquisition by Alibaba was a double-edged sword for Xiami’s founders

The acquisition by Alibaba of Xiami was a major coup for the online music streaming service. The company acquired Xiami for US$20 million in 2013. It gave it access to a massive marketing machine. However, some observers argue that the acquisition led to a series of strategic missteps. As part of the Alibaba group, Xiami’s management shifted its focus from generating revenue to coming up with innovative ideas.

While Alibaba is a big player in the online music market, it’s less dominant in smaller cities. Xiami ceded market dominance to rivals such as NetEase Music, which was founded by Hong Kong-listed company NetEase in 2013. Xiami’s founders failed to convince Alibaba’s board that their company needed more resources to compete with the giants.

Wang is not the only one who is taking the acquisition hard. He was an active member of the Xiami music community and distributed his music through the platform. He is also a musician, and he says he’ll leave his demo tapes at Xiami until the service is back up and running.

Although Alibaba is not the Chinese eBay or Amazon, its customers spend twice weekly on Alibaba. And while these are largely discretionary purchases, they are still a small part of Chinese consumer spending. As the population grows, it will spend more on Alibaba, and the company will benefit from that growth. Moreover, Alibaba already has numerous other revenue streams.

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